For me, Ni⸱Gi is the concrete expression of my work, which emerged after 5 years of study in the art world, followed by a short stint in the world of work, which quickly turned out to be distressing. I decided to leave a life I didn't like to create my own bubble, my own creations. It was important to me that my brand should be a way of communicating my personality and my values. I created Ni⸱Gi using my experience, and what better way than to use my mother tongue, French, as a starting point for my collections. I design on the basis of French expressions, which allows me to draw inspiration from the shapes with which I like to convey a message. 

 

My first collection, entitled 'Tirer sur la corde' (pull on the rope), is a way of expressing the excess that we can feel when we're put under external pressure, which often pushes us to go beyond our limits. Her feelings are ones that I've experienced myself. I wanted to act on these feelings by creating a bag that would bring out the positive points of these negative feelings, "going beyond your limits", pushing back the limits that you can experience with this object.